New Balance: a sports icon combining performance, style, and innovation.

Founded in Boston in 1906 by William J. Riley, New Balance is now a global reference for those seeking footwear and sportswear that combine comfort, style, and technical performance . With over 100 years of history behind it, the brand has managed to continually reinvent itself without ever losing its identity, becoming a cross-sectional icon loved by athletes, sneakerheads, and streetwear enthusiasts.

Today, thanks to a wide range of products for women, men and children, New Balance accompanies people at every moment of the day: from training to walks, from challenges on the track to mountain adventures, up to more casual city looks.

New Balance women's: uncompromising performance and style

New Balance women's collections are designed to offer maximum support for every activity, without sacrificing a refined aesthetic. Running shoes, like the iconic New Balance 530, are ideal for those who enjoy running or love a chic sporty style. Lightweight, breathable, and with responsive cushioning, they pair perfectly with leggings, technical t-shirts, or urban outfits for leisure time.

If you prefer a retro design, the New Balance 327 is the perfect choice: a vintage upper, sculpted sole and eye-catching colours for an old-school style that won't go unnoticed.

New Balance Sneakers: An Iconic Silhouette

New Balance sneakers have a globally recognizable silhouette, a symbol for entire generations. Among the most popular models are:

• New Balance 530 – 90s look, perfect for urban life.
• New Balance 327 – vintage style with an edge.
• New Balance 480 – inspired by basketball, they mix streetwear and sport.
• New Balance 740 – iconic and robust, for an authentic retro style.
• New Balance 1000 – futuristic and bold, perfect for those who want to dare.

Wear them with jeans and a t-shirt for a casual look or pair them with a more formal suit for an original style contrast.

New Balance Hierro: Freedom and grip on the most challenging terrains

For those who love hiking and trail running, the New Balance Hierro is the ideal companion. Waterproof, durable, and equipped with Vibram® soles , they offer maximum grip even on uneven terrain. Pair them with technical pants and a thermal hoodie to tackle any trail in complete safety and comfort.

New Balance clothing: not just shoes

In addition to footwear, New Balance offers a wide selection of sportswear and lifestyle apparel, designed for those who love to move in style: t-shirts, sweatshirts, pants, leggings, and technical garments made from high-performance, lightweight, and durable materials. A perfect mix of sportswear and urban style.

Why choose New Balance

• ✅ More than 100 years of experience in sports footwear
• ✅ Iconic and recognizable design
• ✅ Advanced technologies for optimal performance
• ✅ Wide choice of models for every need
• ✅ Commitment to sustainability and innovation

Find your New Balance model on Babilion

Whether you're looking for a pair of stylish sneakers, technical running or hiking shoes, or a comfortable everyday look, New Balance has the answer. Discover the most popular models on Babilion: get inspired by our selection of New Balance shoes and wear the legacy of a century of innovation, sport, and style on your feet.